Tagged: Marketing

Your Customers Are Googling You Right Now. What Do They Find?

A wedding guest loved the food and googled the caterer. He found a dead number and a 2019 post. A guide to online presence for businesses in Kenya.

Using AI to Write Marketing Copy That Doesn't Sound Like Everyone Else's

If your new ad promises to elevate, unlock and seamlessly empower, a robot wrote it. Here is how to make AI copywriting for Kenyan businesses sound human again.

A Website That Still Says "Copyright 2017" Is Telling Customers Something

Your footer says 2017, your phone number is dead and the slider still advertises a Christmas offer. Signs it is time for a website redesign in Kenya.